SPIN Summit
In January of 2013 I started the update of the SPIN Summit Symposium brand for a Canadian Olympic group. The original logo had been in place over five years and was easily identifiable to its audience, in need of a modern feel to support its influence in Sport Innovation while still retaining its essential motion and graphic appeal the brand refresh included a standards guideline with forms, color, file index and brand assets. The first Summit with revised brand passed September 16 -18, 2013 and with increased attendance the feedback was all positive, next initiatives have begun for the 2014 event located in Montreal.